Whenever we speak to companies here in Indy about our SEO services, we generally hear at least one of the following:
1. We’ve been working with an SEO company for a while now but we haven’t seen any results
2. We’ve been trying to work on our SEO in-house but it’s getting to be overwhelming
3. We work with an SEO company but our results seem to be getting worse
4. We know we need SEO but don’t know where to start
If you are reading this right now, I’m willing to guess that you fall in one of these categories. So, the good news is, you’re not alone.
The better news is – we’re going to help you find a solution.
Whether you currently work with an SEO company and/or you’re searching for SEO Indianapolis, you want to make sure the company you find displays the following 5 qualities:
They’ve been in business for a long time
This one seems pretty obvious, but it’s important enough to mention. You might want to be careful of a company who is new to the SEO business. Even more so, be careful of statements like “20 years of combined experience.” If you have 20 employees all with 1 year of experience, is that real experience?
If you have a smaller budget and you’re in a less competitive industry, it might make sense to work with someone new to the industry as their prices will be lower. Just keep an eye on their progress and make sure they meet the additional 4 criteria below.
They don’t work with a lot of clients
This is a typo right? Don’t you want to work with a big company who has a lot of big clients? Lots of clients must mean they do great work, right?
Well, not necessarily.
A big problem with a lot of large SEO agencies is that their company is built on a growth model. Most of their employees are sales people (or ‘account managers’) whose job is strictly to sign new clients.
You see this all of the time in the SEO industry. Take GoDaddy for example. This is one of the biggest companies in the world and they’ve grown beyond just a domain registrar – they even offer website design and SEO services.
But if you do some research on those services, you’ll quickly find that those services are less than impressive.
They continue to grow, despite that, because they have sales people constantly pounding the phones. The thing most clients may not realize though is if you sign up for GoDaddy SEO, they don’t actually do any of your SEO at all. They outsource it all to a different company who is very inexpensive (and in my opinion, provides very lackluster SEO services). If you call GoDaddy about SEO, they’ll even answer the phone as GoDaddy – but they aren’t even GoDaddy at all. It’s just a white label company.
It’s a numbers game really. This is a big example because GoDaddy is a huge company. But many mid-sized SEO companies operate this way as well.
The point is – it’s not really about how many clients they have. It’s about what they can do for the clients they do have.
At Rank Brain Media, we work with just a handful of clients at any given time. This allows us to give our clients the attention they deserve and to exceed on the promises that we give them. We don’t care about growing into a $100M company with 500 employees. We care about being known as the best SEO company in Indianapolis to our small group of clients.
They, themselves, rank well in search for their targeted keywords
This one is my favorite.
Think about it. If you walked into the Shane Company to shop for jewelry and the associate was wearing a Colts t-shirt from Walmart and plastic watch with Mickey Mouse on it, you wouldn’t take him seriously.
There’s not a thing wrong with Walmart or Mickey Mouse, but when you’re shopping high end jewelry and taking recommendations from the expert, that expert should follow the same advise he is offering you.
So…why would you take SEO advice or pay for SEO services from an SEO company who ranks on page 3 for “SEO Company Indianapolis”???
You are able to get ahold of them easily
Often, it seems like agencies are very easy to get ahold of during the sales process. In fact, they’ll often reach out to you.
But once the sales process ends and the actual project begins, will you still hear from them and be able to get ahold of them whenever you need?
That’s an important consideration, and not always the easiest to find out ahead of time.
Of course, you can read reviews or speak with references. But also look at their hours of operation and office hours.
For us, we are open 8-8 every day. But we take calls and answer emails well beyond 8pm for our clients. We also are happy to communicate however you prefer to communicate best. Whether that’s email, text, phone – whatever works for you, works for us!
They report on the metrics that matter
What is the goal of SEO?
It’s to rank higher in search, right?
Sure…but do “high rankings” make you money and pay the bills? Well, it depends.
For one, are you ranking high for search terms that actually have a lot of volume? If you rank #1 for a term that gets searched twice a month, does it really matter?
Yes, your SEO agency should be reporting on rankings and improved rankings. But they also need to report on keyword volume, keyword competition and opportunity.
Secondly, are they selling you on “Page 1 Rankings”? If you rank #8 on page one, your SEO company might call that a success. Heck, maybe even you will call that a success.
But did you know that a #8 ranking only gets 2% of click-throughs? Even if you rank #5, you are only getting 5.1% click-throughs on average. Most of the action takes place at the #1 and #2 spots so don’t settle for “page 1”.
Last, but not least, has your SEO company ever talked to you about impressions? Agencies love to talk about imperessions.
“This month, we got you 5,000 impressions!” Or even better, “Impressions went up 400%!”
Ok, so what?
Impressions, or people SEE you or your ad, means nothing unless those are actual targeted customers who are looking for you. And what does 400% growth mean? That could mean 1 person saw your website last month and this month 5 people saw it. Big whoop.
When your SEO company is providing metrics and results to you, don’t settle for generic numbers designed to get you excited but don’t actually mean anything. Ask the tough questions!