When most people hear “content”, they think Blog. And yes, a blog should be a part of your content marketing strategy – but just a part.
At Rank Brain Media, we have talented and experienced writers who know how to write on-site and off-site copy that will rank, inform, convert and delight.
Do I really need content marketing?
Nobody likes to be sold. We collectively tune out ads, fast forward commercials and glaze over during sales pitches. At the same time, the demand for CONTENT is higher than ever – and that’s not our opinion at Rank Brain: it’s proven in study, after study, after study.
Today’s buyers are well on their way to making a purchase decision before they contact a company – and that’s where content marketing comes in.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.
Because it works.