You’ve decided to hire an SEO company in Indianapolis. That’s great!
But…how do you find the right company when searching for SEO Indianaplis.
Here’s a brief video directly from Google with some great advice (if you don’t want to watch the video, we’ll break down some of the points below):
The high-level takeaway here is that, more than anything, your focus should be on the user. Your SEO company can and should say a lot of things about content, backlinks, citations, reviews, page speed, etc… But at the end of the day, the goal behind those items is for users to find what the need easily on your website and have a great experience doing so.
Additionally, you need to make sure that your SEO is not performing tasks that violate best practices and Google’s Webmaster Guidelines. The examples they give are using meta keywords or buying backlinks.
Meta keywords are completely ignored by Google, so it’s a waste of time (and money) and buying backlinks is a direct violation of their terms and could get you quickly blacklisted.
To make sure that you aren’t engaging with an SEO who might do more harm than good, Google suggests a few things in this video.
For one, everything that your SEO says they are going to do should be backed up by some sort of Google article or resource supporting the claim. Now – take this with a grain of salt. Anyone who has been in the SEO biz long enough like we have knows that Google isn’t always honest or transparent.
Generally, yes, they give good advice. But also, Google isn’t in the business of helping us rank organically. They are in the business of selling paid clicks (Google AdWords). But an experienced SEO Company here in Indianapolis should be able to speak intelligently to this.
Furthermore, their recommended General SEO Hiring Process is:
1. Conduct a 2-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
2. Check their references
3. Ask for (and you’ll probably have to pay for) a technical and search audit.
That’s fantastic advice. And it’s also true – most companies will require that you pay for an initial technical and search audit.
Our audits are 100% free and extremely thorough. If you haven’t received your free audit, you should request one now.