We check our phones, on average, 150 times per day and spend 177 minutes looking at our phones each day.
We check our phones as soon as we wake up, and we check our phones before we go to bed.
Your entire marketing strategy should focus on mobile-first.
Mobile Search (SEO)
Mobile-first is more than just having a mobile responsive website design.
Mobile has changed the way we learn, the way we search, and the way we buy.
Source: Google/Nielsen Life360 Mobile Search Moments
I know there are a lot of charts here, but are you getting the point?
Because of mobile, which is used more often now than desktop, the entire buyer behavior has changed.
But the bottom line is that mobile users are converting at an extremely high rate.
Optimizing for Mobile Search
So what do we do with all of this information?
First, we need to understand the difference in expectations for a mobile user vs. a desktop user.
A mobile user requires speed.
A 1 second delay in page response can result in a 7% reduction in conversions.
Not only must your website look nice on mobile, it must load quickly and the user experience in terms of finding the information that your user is looking for must be excellent.
In addition to speed, mobile users are using search differently, which is important to understand during the keyword research stage of your local SEO strategy.
Remember the good old days when everyone socialized and weren’t constantly on their phones?
Oh, wait…that’s right. People have always consumed news and information. It’s just more accessible now.
Whether it’s general product questions, hours or directions lookup, reviews, or buying-related searches, your customers are using mobile and chances are, you are not fully optimized for that experience in terms of optimization or design, which is costing you money.
We will provide you with a free mobile optimization audit and show you how you can improve your presence and conversions on mobile.