A lot of SEO strategies look like this: “We’re going to build some backlinks, write some blog posts and do other SEO efforts each month”.
As I’m sure you can guess, that never works out. Your SEO company in Indianapolis should be providing a very clear and detailed strategy that outlines specifically what steps are being taken, when, why and what the project impact is of those steps.
While there are a lot of constants and predictable outcomes in SEO, the strategy has to be tailored to each business and its goals. A huge part of that is competitor analysis. Not only do we define what measures you must take, we stack that up against your competitors in order to dominate the search results page and keep it that way for many years to come.