But don’t get stuck just adding content for the sake of adding content. While the data shows that the number of words you have is beneficial to your SEO ranking, if you execute it incorrectly, it can do more harm than good. And that’s why you work with an Indianapolis SEO company like Rank Brain Media.
We understand that it’s not just saying a lot. It’s saying the right things in the right format at the right time. If your content is long, but poorly organized or poorly written, it can have a negative effect on your user engagement, conversions, time on site and dwell time. All of these things will send negative signals back to Google. The moral of the story is, write a lot, but write it well!