SITE CONTENT OPTIMIZATION

57% of marketing executives say on-page content development was the most effective SEO tactic. And while I have to reiterate that no one single tactic will get you ranking where you need to be, I do agree that your on-page content is one of – if not the – most important pieces to your SEO pie.

The average content length of the top position Google article contains right around 2,000 words. What that means is that Google is giving authority to very thorough content pages and much less respect to thin sites that don’t say much. That isn’t to say we expect every reader to consume all 2,000+ words. But the fact is that if you offer as much content as the user wants with the ability to consume as much as they need, that’s a huge advantage in the SEO world.

average word count

But don’t get stuck just adding content for the sake of adding content. While the data shows that the number of words you have is beneficial to your SEO ranking, if you execute it incorrectly, it can do more harm than good. And that’s why you work with an Indianapolis SEO company like Rank Brain Media.

We understand that it’s not just saying a lot. It’s saying the right things in the right format at the right time. If your content is long, but poorly organized or poorly written, it can have a negative effect on your user engagement, conversions, time on site and dwell time. All of these things will send negative signals back to Google. The moral of the story is, write a lot, but write it well!

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