Site architecture is how your pages are organized. Content is the words and media on each of the pages.
But it’s not just the words. It’s what they say, how you say it, the formatting of the words, the layout, the ease of consuming the content, tagging of the content, proper calls-to-action and internal linking.
The best example of this is right in front of you on this page. It’s not about stuffing keywords in a nonsensical way into your pages. On this page, you’ll see the use of visuals, easily readable fonts and font sizes, links to parts of the page and to other pages, call-to-actions placed strategically throughout and these content boxes which all have anchor links from the beginning part of the page.
We’re offering you very in-depth information if that’s what you are looking for. At the same time, we’re making it easy to take the next action without having to read all of the content on the page.
And for these reasons, we have been rewarded well in our search engine rankings, and we’ll do the same for you.