Every SEO strategy needs to start with keyword research. While Google’s semantic search puts less relevance on keywords in the text as it did in years past, we still have to have a clear goal.
As an Indianapolis SEO company, it is our job to leverage data to determine exactly what keyword search terms to target. You may have some ideas, but those ideas are often influenced by opinion and industry-specific verbiage. We use data to determine the exact keywords to target based on their average search volume, competition and purchasing intent.