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DIGITAL MARKETING BLOG
Tips, news and other interesting information around digital marketing that you can use for your business.
A 30-Day SEO Challenge (Proof)
If you call an SEO company and tell them you want your website to rank #1, they'll tell you that they can do it. Present company included. But we decided to prove it. On October [...]
Google Explains Role of Time and Place in Search Rankings
Google’s Danny Sullivan published an explainer page on Google that provided details on how Google selects certain kinds of featured snippets that show up in the SEO search results. The newly published article explains the [...]
Adapting During COVID (A Success Story)
Several years ago, I was introduced to a very cool small business in Madison, Indiana called Dattilo Fruit Co. They are a regional produce distribution company that's been around and earned an amazing reputation since [...]
Google Ads New Image Extension (and other new features)
Google's latest announcement shows a bunch of exciting new features to Google Ads. The most exciting to me is the image extensions beta program. Along with that, they're also rolling out a responsive search ad [...]
The Best (Free) Backlink Checker You Need to Have
When it comes to SEO, it is critical to optimize your website with content, technical implementation, utilize keyword research and so on. But for more competitive industries, keywords and national brands, having a solid backlink [...]
Don’t Under Estimate Content on eCommerce Web Sites
Your web site was created to sell products. Your call to action, navigation and easy checkout system are important, but don’t under estimate the power of well-written, compelling content. When customers go online, 4 of [...]
Social Media Marketing to Different Audiences
In the past 10 years, social media has evolved into a world of its own. With more than 3.5 billion active users, there now exists more opportunities to interact and connect than ever before. Social [...]
Best Practices for Integrating PPC & SEO Strategies
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask [...]