Last, but most definitely not least, a solid SEO strategy will include a smart backlinking strategy. Backlinks are the number of websites that link to your website. From Google’s perspective, the more people talking about you (linking to you), the more important and authoritative you must be. And they’ll reward you for it.
But be careful – this is easy to get wrong. In fact, a lot of SEO companies in Raleigh get this wrong too. Obtaining high quality backlinks takes time, effort, content, outreach, rejection… There are ways to shortcut it. And these ways sometimes have a short-term benefit. But ultimately it will catch up with you. If you are working on your backlinking strategy – or hire someone to do it for you – be very involved and ask questions about how the links are obtained, the quality and relevancy of the site linking to you, and make sure you check them out for yourself.