Search Engine Optimization (SEO) is the most misunderstood component of digital marketing – by both businesses and so-called SEO experts themselves. The truth is – the #1 ranking website will generate far more revenue from online marketing than the subsequent search results. And over the past 15 years, we’ve proven time and time again that our Raleigh SEO company can get our clients there.

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Search Engine Optimization (SEO) is the most misunderstood component of digital marketing – by both businesses and so-called SEO experts themselves. The truth is – the #1 ranking website will generate far more revenue from online marketing than the subsequent search results. And over the past 13 years, we’ve proven time and time again that our Raleigh SEO company can get our clients there.

(919) 756-3736

Raleigh NC Chamber of Commerce Member


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Organic website traffic – people that come to your website from a Google search – is by far the highest quality traffic that you can go. It far out-performs paid search and other forms of advertising because the user is actively looking for the product or service that you provide. We know exactly how to get you to the top of the search results above all other Raleigh-area competitors. Work with us on your SEO and we’ll build a strong foundation with your rankings to get you to the top and to keep you there for years to come.

(919) 756-3736


Never settle for “first page ratings”. Click-thru rate studies over the years show a continuing trend of a substantially larger click-thru rate for the #1 ranked website. In the example shown here, we moved our client up from the #4 spot to the #1 spot where they saw their CTR increase by 24%. And we did it in just 12 days. (It can’t always be done that quickly, but it can always be done!)

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How We Approach Search Engine Optimization (SEO)

Keyword Research

The very first step in any SEO campaign is keyword research. You may have a good idea of what keyword terms people would use to find your business, but more often than not, you either have it wrong or you’re missing something. You know your business very well. And you know how you talk about your business. That’s not always how customers talk about the business. We utilize multiple tools to pull actual keyword data from Google to understand exactly which terms people are using, how often those terms are searched, related terms that we haven’t thought of, and how competitive each term is. With that data in hand, we know exactly how to spend our time on SEO to deliver the most impactful results to your business.

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High Quality Content

Once we have our keywords and a clear understanding of what we’re targeting, we need to start building out our content. Each keyword, with some exceptions when there is a very close relation between the keywords, should have its own page on the website. If you sell shoes and t-shirts, you’ll have far more SEO success with an optimized page for Shoes and an optimized page for T-Shirts, rather than trying to make a single page rank for both keywords. Your web page content should be thorough, as there is clear evidence that longer content ranks higher than shorter content. But it’s certainly not just quantity over quality. The content must be engaging, natural and provide as much or as little information as the user is hoping to consume.

Technical Implementation

The way in which you write and display your content is equally, if not even more important, than the content itself. Following a proper technical implementation includes, but is not limited to, site architecture, implementing proper keyword-rich URLs and organizing your on-page content with proper header tags, title tags, image alt tags. This will put you far ahead of your competitors. Each page should also have schema markup and display the content in web-friendly short paragraphs with supporting visuals to engage the user.

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User Experience

Almost everything on this page could be categorized under User Experience. But it’s so vitally important, let’s give it its own section. User experience covers everything that the user encounters when visiting your website. Is it mobile friendly? Can they find what they need quickly without too much thinking, clicking or friction? Are the forms easy to fill out? Does the website and each of its pages load very quickly? If any of these things fall short, you’re missing out on major SEO opportunity. Fortunately, we know how to fix it!

Increased Conversions

Improving conversions (% of people who visit vs. call/email/chat/text/buy) has obvious benefits. As you improve your conversion rate, you improve your leads/sales/etc. But it also has a strong SEO impact. Google (and other search engines) measure the rate of conversion on your website. If it’s low, they may interpret that as a poor website to include in the search results and drop your ranking. If it’s high, it’s the exact opposite. So when you improve conversions, not only do you get more leads/sales from your existing traffic, you also increase your traffic by way of increased rankings.

Conversion Optimization Raleigh


Last, but most definitely not least, a solid SEO strategy will include a smart backlinking strategy. Backlinks are the number of websites that link to your website. From Google’s perspective, the more people talking about you (linking to you), the more important and authoritative you must be. And they’ll reward you for it.

But be careful – this is easy to get wrong. In fact, a lot of SEO companies in Raleigh get this wrong too. Obtaining high quality backlinks takes time, effort, content, outreach, rejection… There are ways to shortcut it. And these ways sometimes have a short-term benefit. But ultimately it will catch up with you. If you are working on your backlinking strategy – or hire someone to do it for you – be very involved and ask questions about how the links are obtained, the quality and relevancy of the site linking to you, and make sure you check them out for yourself.

Frequently Asked SEO Questions (FAQ)

They’re both good. But they’re different. SEO takes longer to see results, but will last longer and once you achieve the results, it’s ‘free’. With PPC, you can get results instantly. But you have to keep paying for it, or it stops. Ultimately, if you have properly optimized your site for both SEO, user experience, conversions and quality – you can successfully and profitably do both!

Unfortunately, that’s impossible to answer without knowing your industry, your current rankings, your goals, etc. What we can tell you is that it’s not instant by any means and you should be willing to invest at least 3-6 months. But before you start, your SEO company in Raleigh should be able to tell you a good estimate and back it up with data.

Yes and no. Technically, Google updates their algorithm every single day. But it’s small stuff that we don’t really notice and is unlikely to impact you day to day. But they do release a few major updates each year that shake some things up. At the end of the day, these updates are always about user experience, content, authority… Things that we do every day in our SEO. As long as you’re doing it the right way (we do) and don’t take shortcuts, you won’t be affected by these changes.

The short answer – no. This is the most widely misused technique when it comes to SEO. SEO companies will get a new client, tell them they’re going to blog every day or a couple times a week. And the client is usually satisfied for a while. They see the new blog posts – it’s activity and it’s tangible. But it doesn’t really get you anywhere. There is nothing in the Google algorithm about frequency of content (unless you’re a weatherman). It’s all about relevancy. Focus on your page content to ensure it’s the most relevant piece of content about your product or service, and you’ll never have to write a blog for SEO purposes in your life. Blogs, however, do provide value in terms of helpful content to readers. But it’s not part of the SEO strategy.

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