Data has to drive everything in marketing. That’s no exception with SEO. Spending the time to conduct proper keyword research gives us a clear view into exactly what keywords we should be targeting in our SEO efforts.
A lot of times, we’ll target words or phrases that we think people are using. This is often negatively effected by ‘industry speak’. Other times, we’ll completely leave out certain keywords that we never thought of.
But your SEO company in Raleigh should be leveraging actual data. With real-time data, we can find out exactly what words and phrases people are using when searching for your product or service, how often they are searching it, and what the competition is for that term (along with your current ranking). This gives us a straight-forward approach to the fastest and most effective way to grow rankings, traffic and sales.