USER EXPERIENCE

UX is a practically all-encompassing term to describe SEO. That’s how important it is to deliver a top-notch experience for your website visitors.

If you look at the most recent major Google updates, they mostly trend around page speed. Making sure that your website is fast should be at the top of your list when it comes to search engine optimization in Raleigh. This is controlled by your web host, the size of images on your website, how the website is coded (is there any javascript, etc), and a lot of other factors.

There are several page speed tools to help you measure this and see where you stack up.

Beyond page speed, how easily it is for users to consume your content, find what they are looking for, and even contact you like filling out forms, play a major role in their experience on your website. If the experience is regularly measured as poor, you’ll lose ranking ability. If it’s regularly measured well or above average, you’ll see ranking improvements.

user experience

With all that said, be sure not to fall into ‘keyword stuffing’ where you’re saying the keyword too often or in places that it doesn’t make sense. You need to utilize the keyword, and variations of the keyword, but it must fit naturally and organically throughout the content.

Beyond that, the structure of architecture of the website pages plays a major role in how search engines can crawl and understand the content. It also plays a role in the ease of a user interacting with the content. Setting up your content pages in silos (as pictured here) makes for a very straight-forward and easy to understand website as a whole.

As you organize your different keywords and categories into individual silos, you only link internally to other pages that fit the same URL path and silo.

If all of that doesn’t make sense, don’t worry. That’s what we’re here for as your proven and trusted SEO company in Raleigh.

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