With all that said, be sure not to fall into ‘keyword stuffing’ where you’re saying the keyword too often or in places that it doesn’t make sense. You need to utilize the keyword, and variations of the keyword, but it must fit naturally and organically throughout the content.
Beyond that, the structure of architecture of the website pages plays a major role in how search engines can crawl and understand the content. It also plays a role in the ease of a user interacting with the content. Setting up your content pages in silos (as pictured here) makes for a very straight-forward and easy to understand website as a whole.
As you organize your different keywords and categories into individual silos, you only link internally to other pages that fit the same URL path and silo.
If all of that doesn’t make sense, don’t worry. That’s what we’re here for as your proven and trusted SEO company in Raleigh.