INCREASE REVENUE WITH BETTER RANKINGS
Never settle for “first page ratings”. Click-thru rate studies over the years show a continuing trend of a substantially larger click-thru rate for the #1 ranked website. In the example shown here, we moved our client up from the #4 spot to the #1 spot where they saw their CTR increase by 24%. And we did it in just 12 days. (It can’t always be done that quickly, but it can always be done!)
Keyword Research Analysis
The first step to any good SEO strategy is keyword research. This all-important step is one that is often overlooked or replaced with opinion. A lot of SEO companies in Indianapolis start targeting keywords that they think people will search when looking to find a company like their own. ‘Think’ is a bad word in the SEO world.
Our biased opinions or industry-speak doesn’t always transition to the real world of Google search. Instead, a thorough process of keyword research using a multitude of different tools will bring out data-driven decisions as to which keywords will provide the most value to rank for in terms of search volume, competition and purchasing intent.
Before taking any next step, we will conduct a very clear keyword research analysis so we know exactly what we are targeting, why we are targeting it and the expected return.
Comprehensive SEO Strategy
Once we have identified the primary keywords we wish to target, it’s now time to develop a clear strategy. An Indianapolis SEO company should never tell you broad information such as, “our SEO initiative is started” or “we’re going to build backlinks.” Instead, they should explain what the initiative consists of, what steps are taking place when, why that’s happening, what specific backlinks and their purpose, and many other details.
An SEO strategy like this has several benefits. For one, it holds the SEO accountable. And it also keeps the client informed and educated while also setting appropriate expectations.
And, of course, it gives a clear roadmap of what steps need to take place in the most effective manner to reach the results that your company has set out to achieve.
SEO Site Architecture Rebuild
The content on your website is extremely important to SEO for obvious reasons. But what’s often overlooked by SEOs is the organization of that content. The way in which your site’s pages are organized and the structure of the hierarchy can make your break your SEO efforts.
A strong site architecture makes it easy for Google to crawl and understand your website and it creates an internal linking structure that gives SEO strength to the pages of your website that play a role in bringing organic traffic.
The graphic to the right (or down below if you’re in mobile) is a simplified look at how your pages should be structured. Your high value pages should be at the top. You should have supporting pages under that which all link back to that high value page. And, if it’s a competitive search phrase, you should have other pages or blog posts under and linking to the supporting pages.
And you repeat the process for every high value SEO search phrase. This builds an incredibly powerful SEO structure that will make it very hard for your competitors to ever out-do. And don’t worry if this doesn’t make perfect sense. That’s what we’re here for!
SEO Site Content Optimization
Site architecture is how your pages are organized. Content is the words and media on each of the pages.
But it’s not just the words. It’s what they say, how you say it, the formatting of the words, the layout, the ease of consuming the content, tagging of the content, proper calls-to-action and internal linking.
The best example of this is right in front of you on this page. It’s not about stuffing keywords in a nonsensical way into your pages. On this page, you’ll see the use of visuals, easily readable fonts and font sizes, links to parts of the page and to other pages, call-to-actions placed strategically throughout and these content boxes which all have anchor links from the beginning part of the page.
We’re offering you very in-depth information if that’s what you are looking for. At the same time, we’re making it easy to take the next action without having to read all of the content on the page.
And for these reasons, we have been rewarded well in our search engine rankings, and we’ll do the same for you.
SEO On-Site Technical Optimization
The technical components aren’t necessarily as fun to talk about as the content parts of the website, because the technical components are mostly unseen.
But the technology behind your website is just as important as the front-end design of your website. If for no other reason, because Google reads the code of your website to determine where and how you should rank for any given keyword. They don’t browse it like you and me.
In addition to that, how you compose the website technically has huge weight into how quickly your website loads. In fact, according to Google, a 100-millisecond delay in load time can cause conversion rates to drop by 7%.
Frequently Asked SEO Questions (FAQ)
Keyword research is the process of making data-driven decisions to figure out which keyword terms you should target in your Indianapolis SEO efforts based on search volume, competition and purchase intent.
Yes! Google has put heavy weight on site security for users over the recent years. Having an SSL certificate on your website provides that extra layer of security (and turns your URL from HTTP to HTTPS. This is a small, but important, SEO ranking factor. And best of all, most hosting providers these days offer free SSL through LetsEncrypt.
Yes. Always. Google updates their algorithm every single day. Usually it’s small stuff that nobody ever notices. But a couple times a year they come through and shake things up. Those changes often have to do with closing the gap on ways that some SEOs manipulate their rankings as well as ways to adapt to always-changing user expectations, behaviors and demands. But if you’re building your website and your SEO authentically, organically and not taking any shortcuts or violating any Google policies, you should only benefit from these major changes.
It depends. If you are blogging for the sake of blogging, then no. But if you are blogging comprehensive articles about keyword topics relevant to you, properly formatting them, internally linking them to related pages and driving traffic to them – then yes they absolutely can.
One thing is for sure, SEO is not going away any time soon. Users still prefer organic rankings over ads by a substantial margin. A couple of trends that we have seen recently are a growing click-thru rate to the top 3 results of the search engines, especially on mobile. Google My Business will continue to be incredibly important and will grow in features for local businesses. And lastly, we’re seeing and will continue to see the number of voice searches increase while text searches decrease. And in voice search’s early days, we see that thorough, well-written, authoritative content is preferred for those types of searches.
Featured SEO Articles
Get A Free SEO Audit & Quote: